B&H Photo Digital Marketing Analyst in New York, New York
Job Overview: Under general supervision, the Digital Marketing Analyst designs the online marketing campaigns and determines the most optimal area by which to be deployed. The Analyst establishes the budgetary guidelines and the appropriate minimum levels of ROI to be expected. Additionally, the Analyst collaborates with the Supervisor and Manager to suggest ways to improve and grow existing campaigns based on information obtained from other analysts’ reviews and reports.
Designs and coordinates the implementation of new online campaign initiatives
Ensures marketing campaigns create a strong online presence for the company
Analyzes competitor strategies and marketing initiatives
Negotiates costs of campaign and establishes ROI requirements for specific brands
Analyzes, monitors, and audits current campaigns
Develops new strategies and marketing initiatives and recommends them to management
Assists more junior personnel in meeting goals for the Online Marketing department
Ensures accuracy of the data (pricing and product information) is up to date
Remains abreast of all new developments in the field
Provides guidance and moderate training to lower level analysts
We are proud to be an EEO/AA employer M/F/D/V.
Job Title: Digital Marketing Analyst
Job Type: Full-Time
Location: New York, NY