B&H Photo Digital Marketing Analyst in New York, New York

Job Description:

Job Overview: Under general supervision, the Digital Marketing Analyst designs the online marketing campaigns and determines the most optimal area by which to be deployed. The Analyst establishes the budgetary guidelines and the appropriate minimum levels of ROI to be expected. Additionally, the Analyst collaborates with the Supervisor and Manager to suggest ways to improve and grow existing campaigns based on information obtained from other analysts’ reviews and reports.

Essential Responsibilities:

  • Designs and coordinates the implementation of new online campaign initiatives

  • Ensures marketing campaigns create a strong online presence for the company

  • Analyzes competitor strategies and marketing initiatives

  • Negotiates costs of campaign and establishes ROI requirements for specific brands

  • Analyzes, monitors, and audits current campaigns

  • Develops new strategies and marketing initiatives and recommends them to management

  • Assists more junior personnel in meeting goals for the Online Marketing department

  • Ensures accuracy of the data (pricing and product information) is up to date

  • Remains abreast of all new developments in the field

  • Provides guidance and moderate training to lower level analysts

We are proud to be an EEO/AA employer M/F/D/V.

Job Title: Digital Marketing Analyst

Job Type: Full-Time

Location: New York, NY