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            NewYork

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            Smith Arnold Partners Director/Senior Director Consumer Insights & Analytics in New York New York United States

            Job ID: EB-33950143917
            Job Position: Director/Senior Director Consumer Insights & Analytics
            Location: New York, NY
            Category: Market Research
            Salary: Base 130K to 160K plus bonus

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            Overview:

            Top media agency seeks seasoned media analytics and strategy leader for a growing team.

            Responsibilities:

            * Work across multiple clients on large marketing mix modeling projects.
            * Quantify incremental sales that is generated by marketing/media activities utilizing regression analysis.
            * Translate data finding into insight to help clients understand brand performance (historical) and make recommendations for future media buying and planning.
            * Directly oversee 2-4 direct reports and provide direction/development and training (as needed).
            * Provide leadership and guidance to the team and helping to grow the business.

            Requirements:

            * 7-10+ years of analytics experience, with strong client facing responsibilities.
            * 3-5 + years of hands on statistics with an emphasis on Marketing Mix Modeling.
            * Experience leading both staff and large scale projects.
            * Broad advanced analytics techniques ie. factor analysis, predictive modeling, logistic regression, etc…
            * Prefers media/agency background with an advanced degree a plus.
            Smith Arnold Partners is a Stamford, Connecticut based highly specialized technical professional and executive search firm that has helped thousands of companies and people make a professional connection. Smith Arnold Partners has successfully completed searches on behalf of the most recognizable firms in the United States.

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